The water footprint, like the carbon footprint, is an indicator of use that looks at both direct and indirect use by consumer or producer. The water footprint of an individual, community or business is defined as the total volume of freshwater that is used to produce the goods and services consumed by the individual or community or produced by the business.
Calculate your water footprint
Expect to see more and more companies adding water to the sustainability calculations in the future. Levi Strauss has already announced that it will be changing the label on certain jeans to say "wash only when necessary and line dry when possible."
"Sandstone against the Sky"
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Links:
Water Footprint.org
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